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ABP Ventures has worked directly with Telecom Operators, Mobile Operators, Hosting Operators, and ISVs in 25 countries to drive success in taking solutions to market. ABP has expertise in developing go-to-market strategies in applications across a variety of areas including Messaging and Collaboration, Mobility, Unified Communications, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Software/Hardware/Solutions as a Service, and eBusiness. He provides consulting services and solutions for organizations going to market, with an emphasis on delivering tangible, measurable results. In the delivery of innovative solutions, ABP contributes the value of deep market awareness and proven success.

Specifically, in the past 3 years, ABP has

	Program managed the Microsoft/SingTel Mobile Accelerator Initiative, focused on developing a programmatic approach to identifying, qualifying and certifying applications to be provisioned as a service through mobile operators into defined industry verticals leveraging mobile delivery systems.
	Delivered SaaS consulting engagements with executives from more than 60 leading service providers and independent software vendors (ISVs) in 25 countries.
	In October 2007, in cooperation with the Microsoft Breadth Hosting team, ABP developed the Software and Services partner strategy for the Hosting Breadth Division at Microsoft Corporate. The program, launched in March of 2008, extends online training and assessment tools to the Microsoft breadth hosting and ISV communities. In addition to development of the strategy, ABP led development of the creative and content and participated in the global launch of the program by leading the Partner Webcast and delivering a series of One2Many business design sessions in North America.
	Participated in Microsoft’s global SaaS Incubation Center program. This program is creating a global network of service providers that are positioned to offer ISVs a consistent platform for building and deploying their SaaS offerings. There are currently more than 15 SaaS Incubation Center partners that have engaged more than 100 ISVs across the globe. ABP delivered the training for many of these incubators.
	Contributed content and go-to-market expertise within the Microsoft Subscription Computing Program, a global initiative with telecom and mobile operators in developing nations, architected to deliver technology to the next billion users.

In addition to ABP’s strong background in SaaS, the company has spent 20 years with a who's who of the world's most progressive and successful organizations – as well as start-ups -- in defining and bringing applications and services to market. Prior to its work with Microsoft, ABP:

	Developed the product, marketing and business strategies for Cymphonix. As a result of the emphasis on application and market relevance, complemented by a strong channel and OEM strategy, the company has received noteworthy industry awards and is an emerging leader in network management appliances. ABP was instrumental in taking Cymphonix from start-up through Series A, including funding by Intel, vSpring, and Hunter Capital. He developed and deployed licensing models based on appliances, software images and recurring revenue/ managed services. He negotiated and executed licensing contracts in the U.S., Latin America, and EMEA.
	Retained by 3Com to build out its SME strategy and programs. In this capacity, developed affinity programs for 3Com’s tier 1 OEM partners Dell, Gateway and Micron. Also developed the concept for and executed the implementation of 3Com University, which remains 3Com’s leading tool for online partnering and small business product training.
	Retained by Mitsui to direct the worldwide market and business development of Interactive Phone, an emerging product and service category featuring Web access, unified messaging and other advanced features on an embedded device.
	As the preferred OEM, worked with IBM, NEC, BellSouth, Philips, Hitachi, Sanyo and other world class vendors and systems manufacturers on the development and marketing of wireless data products.
	Led efforts between Rockwell's DCD and a development consortium to integrate code into the Rockwell chipset allowing for direct connections between Rockwell based modems and cellular phones. Negotiated and executed a license with Rockwell, effectively embedding the consortium’s access code on 70% of the world’s modems.
	Directed third party development/marketing relationships with Compaq, Epson, and Toshiba for embedded wireless modems. Developed the application training program for Compaq personnel at field offices in the U.S. and Canada.

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